The Future of Oral Care


Teeth whitening and oral care products
designed to safely whiten your smile,
without disrupting your day.

Developed by dentists, using
safe and clinically proven ingredients.

For the fastest and most affordable way to get a brighter smile and boost the level of your oral care!

Earn credit with EVERY purchase + $10 For EVERY Friend Referral*

Find out how by clicking the shopping bag icon (bottom left of screen).

Simple & Effective
At-Home Teeth Whitening

Industry revered, clinically proven, and Australian loved. Discover our range of teeth whitening products designed to look after and brighten your smile.

Shop Now

Best Sellers

To get you started, here's a line-up of the essentials. For even better value, check out our Kits.

Why Bliss?

Here are some of the many reasons why we stand out from the crowd.

Cruelty Free

Our products are safe for vegans and not tested on animals. Just another thing to smile about.

Cruelty Free

Our products are safe for vegans and not tested on animals. Just another thing to smile about.

Dentist Developed

Our products are developed by dentists to ensure your new smile stays clean and healthy.

Dentist Developed

Our products are developed by dentists to ensure your new smile stays clean and healthy.

Live Chat

Chat live with one of our friendly teeth whitening experts, day or night. We love answering your questions.

Live Chat

Chat live with one of our friendly teeth whitening experts, day or night. We love answering your questions.

Australian Owned

Designed and built for Australian smiles. No matter if you are a coffee-loving Melbournian, red wine-drinking South Australian, or chocolate-eating Tasmanian.

Australian Owned

Designed and built for Australian smiles. No matter if you are a coffee-loving Melbournian, red wine-drinking South Australian, or chocolate-eating Tasmanian.

Clinically Proven

Our key ingredient, Hydrogen Peroxide, is exactly what dentists use to whiten your teeth. We just do it without the scary chair and dental bill.

Clinically Proven

Our key ingredient, Hydrogen Peroxide, is exactly what dentists use to whiten your teeth. We just do it without the scary chair and dental bill.

Results in 5-Days

Thanks to our simple, safe, and effective teeth whitening formula and unique teeth whitening strip design.

Results in 5-Days

Thanks to our simple, safe, and effective teeth whitening formula and unique teeth whitening strip design.


Still unsure?

For the fastest results, use our Whitening Primer Toothpaste to prime your teeth before applying our Leave-in and Dissolving Whitening Strips!

Dissolving Teeth Whitening Strips

Forget worrying about stained teeth from that second glass of red. Our minty-fresh Dissolving Whitening Strips will help you hide a multitude of sins. These ultra-thin, transparent strips dissolve in less than 15 minutes, to keep your smile bright while on-the-go - anywhere, any time!
$40.00

Leave-in Teeth Whitening Strips

Banish stained, dull teeth and walk into your next event with your confidence peaking. These non-dissolving strips are for teeth in need of powerful whitening. Apply to teeth for 60 minutes to enjoy whiter, brighter teeth after just 5 days of use.
$40.00

Whitening Primer Toothpaste

It’s a crime not to prime. This Whitening Primer Toothpaste is the secret key to fully unlock the performance of our Bliss Whitening Strips. Prime and polish teeth before using our whitening strips to achieve your best and brightest smile.
$20.00

Sonic Whitening Toothbrush

Did you know a powered toothbrush reduces plaque buildup by 21% in just 3 months compared to manual brushing!? Conquer plaque, brighten teeth and keep gums healthy with our state of the art Sonic Whitening Toothbrush.
$100.00

Reviews